This year, Mothers Against Drunk Driving (MADD) celebrate the 30th anniversary of the designated driver and Tie One On for Safety®, their longest running and most visible public awareness project.

Tie One On for Safety® began in 1986, and is MADD’s longest running and most visible public awareness project. The name comes from the phrase “tie one on,” which is slang for drinking alcohol. MADD, however, choses to use the phrase to remind everyone that drinking and driving do not mix.

According to MADD, some of the most dangerous days of the year on our nation’s roadways are between Thanksgiving and New Year’s Day. Last year, between 6 p.m. November 25 and midnight on January 3, 2016, the Georgia State Patrol worked 8,033 crashes with 3,853 injuries and 93 fatalities. Of the 93 fatalities, 19 (20%) indicated alcohol/drugs involved. Troopers also made 1, 641 DUI arrests during this time period.

Every holiday season, between November 1 through January 1, MADD asks motorists to display a MADD red ribbon in a visible location to remind others to always designate a non-drinking driver.

This holiday season, MADD asks you to show your commitment to eliminating drunk driving by:

  • Putting safety before the party and always designate a non-drinking driver BEFORE the celebration begins to ensure everyone arrives home safely.
  • Display a MADD red ribbon in a visible location on your vehicles.  Red ribbons, magnets and window decals are available through local MADD affiliates.
  • Hosting parties responsibly by offering mocktails and other non-alcoholic beverages, and by providing alternate transportation or accommodations for guests who have been drinking. Get more safe party tips at madd.org/safeparty.
  • Tie One On For Safety “virtually” by sharing one of these buttons on Facebook.